Official Rules – Uptakes.app $1,300 Promotion Contest

1. No Purchase Necessary

No purchase or download of Uptakes.app is required to enter or win. A purchase or download will not increase your chances of winning. Void where prohibited or restricted by law.

2. Sponsor

This contest is sponsored by Uptakes Video LLC, a Florida limited liability company. For questions or concerns regarding the contest, contact info@uptakes.app.

3. Eligibility

Open to legal residents of the United States who are 18 years of age or older at the time of entry. The following individuals are not eligible:

  • Employees, officers, and directors of Uptakes Video LLC;

  • Immediate family members (parents, siblings, children, spouses, grandparents, grandchildren, and in-laws);

  • Individuals serving as contest judges; and

  • Entrants participating as judges at Uptakes Video LLC’s private 4th of July event in Spearman, Texas.

4. Contest Period

The contest begins on May 26, 2025, at 9:30 AM Eastern Time (ET) and ends on July 4, 2025, at 12:00 PM ET (“Contest Period”).

5. How to Enter

You may enter using one of the following methods. Limit one entry per person.

A. Video Entry (Instagram)

To enter: 

  1. Follow the @Uptakes.App Instagram account.
  2. Tag three friends in the comments section of the official contest announcement post.
  3. Optional: Download the Uptakes Video Camera App from the App Store or Google Play.
  4. Create a promotional video about the Uptakes Video Camera App that promotes the app’s “raise to record” and instant keep/delete feature creatively; or Showcases a highlight video made using the app.
  5. Post the video as an Instagram Reel from a public, authentic account (i.e., visible user history, profile photo, followers, and previous posts). 
  6. Tag @UpTakes.app and include the hashtag #WinWithUptakes in the caption.

Video entries must comply with Instagram’s Community Guidelines. Content that is offensive, violent, illegal, or shows signs of bot activity (e.g., accounts with no history or fake engagement) will be disqualified.

Note: Use of the app is encouraged but not required to create a valid entry.

B. Mail-In Entry (No App or Social Media Required)

To enter without social media:

Handwrite a 100–200 word promotional concept for Uptakes.app that:

    • Creatively explains how the app’s keep/delete feature could be used; and

    • Describes a highlight video idea (e.g., a spontaneous moment, viral-worthy clip) and explains why it would be shareable or resonate with an audience (e.g., vloggers, parents, sports fans).

    • Write your entry on one 8.5×11-inch lined notebook page or a 4×6-inch postcard, in blue or black ink or pencil. No staples.

      Include a copy of your identification and your Full name, address, phone number, and email address;

      • A handwritten signature;

      • The statement: “I confirm this is my original handwritten entry.”

Mail to:
Uptakes Video LLC
P.O. Box 1
Spearman, TX 79081

Entries must be postmarked by June 27, 2025, and received by July 4, 2025. Typed, printed, or digital entries will not be accepted. Mail-in entries must show natural handwritten characteristics.

No identification document (e.g., ID card) is required to enter. Winners may be asked to verify their identity before receiving prizes.

6. Prizes

  • Three Random Winners: $100 each (via check or electronic transfer). Total: $300.

  • One Grand Prize Winner: $1,000 (via check or electronic transfer).

  • Total Prize Pool: $1,300.

7. Winner Selection and Criteria

A. Random Winners

Three random winners will be selected from all eligible entries (video and mail-in) using a verifiable randomization tool (e.g., Random.org) on July 4, 2025.

B. Grand Prize Winner

One winner will be chosen by a seven-member selection committee at the private Uptakes 4th of July event in Spearman, TX. The judging panel will not include any contest entrants. Entries will be scored using the following criteria:

  • Promotional Creativity (50%): How well the entry promotes the unique features of Uptakes.app (especially the keep/delete feature) in a compelling way.

  • Potential Reach or Engagement (50%):

    • Video entries: Based on actual Instagram Reel metrics (views, likes, shares). Metrics will be normalized to account for account size and organic engagement levels.

    • Mail-in entries: Based on the potential of the concept to inspire interest, sharing, or discussion if shared publicly.

In the event of a tie or dispute, the judging panel will select the winner whose entry best reflects Uptakes.app’s mission and creativity.

Winner Announcement

Winners will be announced during the fireworks show at the event on July 4, 2025. Winners need not be present to win and will be notified by email or direct message within 7 days. Winners must provide valid identification to collect the prize money. 

8. General Terms

  • By entering, participants agree to be bound by these Official Rules and the decisions of Uptakes Video LLC, which are final and binding.

  • All entries become the property of Uptakes Video LLC and may be used in promotional materials.

  • Prizes are non-transferable and no substitution will be made except at the sponsor’s discretion.

  • Taxes, if any, are the sole responsibility of the winners.

9. Privacy

Contact information collected during entry will be used only for the purpose of administering the contest and delivering prizes, unless the entrant opts in to receive promotional messages. No identification documents will be collected except for prize verification, if required.

10. Platform Disclaimer

This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. By entering, you release Instagram from any liability related to this contest.